Cen Land plans increase VND1,056 billion in the charter capital by issuing about 106 million shares. Of which, 9.6 million shares are issued to pay dividends in 2020, the number of shares in the form of ESOP is 4.8 million shares, and 91.2 million shares will be offered to the public to existing shareholders.

Revenue breakthrough

The increased charter capital is used to supplement business capital, allocate in business and investment with a reasonable structure, maximizing benefits for shareholders. In addition, Cen Land plans to pay dividends in 2020 at 10 per cent.

Despite the weak demand of the housing real estate market in 2020, Cen Land still increases its brokerage market share. Positive business results reaches revenue of VND2,163 billion (down 7 per cent on-year), reaching 88.6 per cent of 2020 plan. Profit after tax is VND300 billion (down 23.6 per cent over 2019), reaching 75 per cent of 2020 plan.

Cen Land boosts sales in 2021.

In 2021, Cen Land BoD sets target revenue from sales and provision of services is about VND4,000 billion, up 89 per cent compared to 2020. Profit after tax is about VND355 billion, up 18 per cent over 2020.

In 2021, Cen Land aims at building the largest proptech platform in Vietnam and maintaining the revenue growth of above 80 per cent/year from now to 2023.

New strategies

In 2021, Cen Land is willing to anticipate the recovery of the real estate market when the company is investing in technology and offering products of major developers.

Recently, Cen Land added three major projects to its secondary portfolio, including Louis City (Hoang Mai, Hanoi), Hinode Royal Park (Hoai Duc, Hanoi) and C-Sky View (Thu Dau Mot, Binh Duong). These projects will help increase the total secondary investment capital of CRE to about VND7,100 billion. Revenue from this segment will strongly increase in 2021 - 2022.

Cen Land is the official sales agency for major projects of Vinhomes in Hanoi and Ho Chi Minh City. Cen Land also signed the cooperation agreement with Toan Thinh Land, the northern market development unit of Novaland Group.

To maintain its position in the market, Cen Land deploys connected agencies. In 2021, the connected agency development team targets the revenue target of VND500 billion.

In 2020, according to the orientation of network expansion and the model of a joint stock companies in localities, Cen Land has equitized local offices and upgraded into Joint stock companies. Cen Land opened the new branch in Ho Chi Minh City to develop the southern market and Cen Hanoi focuses on selling Vinhomes' projects in the North.

In addition, Cen Land established Cen Housing with over 1,000 employees in brokerage and secondary market to generate VND300 billion.

Recognising the important role of technology in its development, Cen Land has also invested in Cen Homes proptech platform and recruited more specialists to upgrade the platform with new technologies such as peer-to-peer connectivity, big data, and AI.

With strategic plans, Cen Land continues to assert its position in the real estate market. From the beginning of the year, the company recorded a positive revenue with 2,835 transactions, the total value of real estate transactions is VND12,828 billion. On the stock market, CRE is traded at VND32,000/share.