Top player in the market

In 2002, Truong Thanh 21st Century Real Estate Joint Stock Company was founded, the first important milestone in Cen Land’s journey in the real estate market. In 2007, the company was renamed to Century Land Joint Stock Company and increased its charter capital to VND 10 billion.

In 2015, Cen Land increased its charter capital to VND 130 billion. Cen STDA dominated the real estate brokerage, with 34% market share in Hanoi.

In the following years, Cen Land continuously increased its charter capital from VND 130 billion in the period 2014-2015 to VND 250 billion in 2017. By 2018, Cen Land's charter capital rose by VND 500 billion. By February 2019, the charter capital amounted to VND 800 billion. In 2020, the Company increased its charter capital to approximately VND 960 billion.

Besides, Cen Land's revenue rose sharply year by year. From a revenue of VND 171 billion in 2014, Cen Land recorded VND 468 billion in 2015. Revenue exceeded VND 1,000 billion in 2017 with business results of VND 1,115 billion. By 2019, revenue doubled in 2017 to VND 2,312 billion.

Prompt strategies have helped Cen Land affirm its No. 1 position in the market after nearly 20 years of development.

At the 2021 AGM, Cen Land chairman Nguyen Trung Vu said that Cen Land's revenue in 2020 reached VND 2,163 billion (down 7% compared to 2019), fulfilled 88% of the plan and EAT was VND 300 billion (down 23% over that of 2019), achieving 75% of the plan.

Although revenue decreased, at the meeting, leaders of Cen Land set big goals. Accordingly, the revenue and profit targets have been adjusted with net revenue target of VND 5,000 billion, up 136% compared to the previous year. Profit after tax is set to increase by 36%, reaching VND 408 billion.

According to Cen Land chairman, by 2022, net revenue can reach VND 8,500 - 10,000 billion. Revenue from brokerage is over VND 2,000 billion. Cen Land aims to be the Top 3 largest real estate sales agencies of Vinhomes in the period 2021 - 2022 with revenue of up to USD 1 billion.

Real estate service ecosystem

After nearly 20 years of development, Cen Land has accumulated a lot of experience from brokerage, trading, leasing, communication, advertising, project consulting, investment and real estate management. Cen Land's goal is to build the leading real estate service ecosystem in Vietnam.

Leading the innovation and creativity movement, Cen Land is expanding and perfecting the No. 1 real estate service ecosystem in Vietnam.

Cen Land's real estate service ecosystem includes a full range of communication and marketing functions, sales agencies, a retail distribution system, a high-end real estate agencies, just to name a few.

Cen Land consists of hundreds of thousands of agencies, sales consultants and member companies across the country, creating the most powerful sales forces in both quality and quantity.

Currently, Cen Land owns powerful sales forces covering the market: Cen Hanoi, Cen Ho Chi Minh City, Cen Vinh Phuc, Cen Bac Ninh, Cen Quang Ninh, Cen Dong Bac, Cen Hai Phong, Cen Hung Yen, Cen Thanh Hoa, Cen Nghe An, Cen Mien Trung, Cen Binh Dinh, Cen Khanh Hoa, Cen Binh Thuan, etc.

Behind powerful sales forces is effective support from the top-notch proptech platform, Cenhomes.vn. Cenhomes.vn platform owns the largest online real estate valuation database in Vietnam with high accuracy thanks to the application of modern technologies like artificial intelligence (AI). This valuation tool is currently being used by some banks.

In addition, Cen Land receives effective support from the developer Cen Invest, which creates a source of quality projects for Cen Land to offer.

Secondly, Cen Property provides services related to real estate management, property management, office space rental, co-working spaces, serviced apartments, hotels, restaurants, commercial centers, management of apartments for rent, and more.

Honors and awards

Cen Land's contribution to the real estate market is recognized through prestigious awards. In 2020, the list of "Best Under a Billion" (BUB) announced by Forbes Asia in Singapore honored Cen Land as one of the best 200 companies with revenue under 1 billion USD in Asia - Pacific in 2020.

Cen Land's contribution has been recognized through major national and international awards.

In 2020,  Cen Land won the Dot Property Vietnam Awards 2020 for Vietnam's Best Real Estate Agencies and Vietnam's Best Property Consultancy Firms.

Realtimes also voted Cen Land in Top 10 best real estate sales agencies in 2020. Cen Land is selling a series of livable projects voted by Enternews.

Business results in the second quarter and the first 6 months of 2021, revenue from brokerage and services in the second quarter of 2021 reached over VND 1,686 billion. From the beginning of the year to the end of the second quarter of 2021, that was over VND 3,566 billion.

Profit after corporate income tax in the financial statements of the parent company in the second quarter of 2021 of CRE reached VND 122.226 billion, up 48% over the same period in 2020. Profit after corporate income tax in the consolidated financial statements quarter 2/2021 is over VND 128.372 billion, up 32.48%. From the beginning of the year to the end of the second quarter of 2021, the profit after corporate income tax recorded VND 208.146 billion.

On the stock market, CRE shares continued to increase in price. Closing the trading session on July 30, 2021, CRE is traded at VND 50,400/share. The number of shares issued to the public is 95.99 million shares. Market capitalization is VND 4,838.39 billion. Basic EPS is VND 4,290.