2021-10-21 15:55:49

Cen Land: New “weapon” to aim for revenue of 5,000 billion VND

Century Land Joint Stock Company (HSX: CRE, Cen Land) has maintained the top player in the brokerage market. The Company grow in size and profitability despite the impact of COVID-19.

Revenue up 40% in Q3

 

According to a representative of Cen Land, in response to the negative impacts of the pandemic, Cen Land has actively restructured and built business models.

 

Cen Land is attempting to adapt to the new normal amid the continued novel coronavirus pandemic. Diversifying the services to create a closed-loop value chain enhances strength for Cen Land ecosystem.

 

This dynamic change has helped Cen Land maintain its market share, revenue and ensure its business performance. In the third quarter of 2021, the market was closed due to the requirement of strict social distancing. However, thanks to the proptech platform and the new "weapon", liquidity of the market is still good, revenue is estimated to increase by 40% over the same period, completing 93% of the whole year plan.

 

On September 2, 2021, Cen Land launched the campaign "Home now for Vietnam stronger" to push the sales forces.

 

On September 15, Cen Land completed the issuance of shares to increase charter capital. The total number of shares offered and issued is over 105 million shares, with a par value of 10,000 VND. The total value of shares offered and issued at par value is over 1,055 billion VND. After issuing about 105.6 million shares, the charter capital increased to about 2,016 billion VND.

 

Cen Land aims to build a professional real estate service ecosystem in Vietnam with the motto of taking customers as the center, real estate brokerage as the core.

 

Cen Land's new "weapon"

 

Cen Land officially launched Cyber ​​Agent - A large-scale personal real estate agent community to develop a second income stream. Individuals who are currently working in real estate or any other field, have or have never had experience as a realtor can become a Cyber ​​Agent.

 

Building the Cyber ​​Agent community, Cen Land expects that the gap between demand and supply in the real estate sector will be eliminated. Cenhomes.vn proptech platform plays an effective connection when customers meet product expectations and brokers can earn profits. Cyber ​​Agent changes the game by enhancing the customer experience and helps realtors professionalize and maximize commissions anytime, anywhere.

 

Cyber ​​Agent benefits 5 privileges, including: proptech platform, instruction from mentors, project portfolio, training, attractive and unlimited commissions.

 

5 privileges for Cyber ​​Agent

 

Cenhomes.vn proptech platform makes hundreds of thousands of Cyber ​​Agent access to real estate products easy and reliable. This helps increase the chances of a successful transaction.

 

Depending on the level of participation from providing customer information to closing transactions, Cyber ​​Agent will receive corresponding commissions. They can be promoted to become Cyber ​​Agent Managers who recruit Cyber ​​Agents to create a passive income stream without affecting their current main job.

 

Cen Group vice chairman Pham Thanh Hung assessed: "With hundreds of thousands of properties for sale, powerful sales forces, local companies in 20 major cities and provinces and Cenhomes.vn, it’s time to debut Cyber ​​Agent. Despite the complicated COVID-19 pandemic, Cyber ​​Agent still enjoys the above privileges, confidently live healthy and increase income."

 

Cen Agent Development and Support Center director Nguyen Phung Minh Hang said: "Cyber ​​Agent is directly instructed and supported by Cen Land's experienced sales managers. Cen Academy (under Cen Land) will provide training courses from basic to advanced, including knowledge, experience, case studies to help Cyber ​​Agent become more professional and successful”.

 

Besides Cyber ​​Agent, Cen Land has the most powerful sales forces in about 20 companies and more than 2,769 brokers under Cen STDA. Cen Land expands its sales network by signing cooperation agreements with more than 700 connected agencies.

 

With the leading proptech platform in Vietnam, Cyber ​​Agent is a dose of "spiritual vaccine" for brokers and customers, promoting liquidity in the market. Cen Land confidently sets a revenue target of 5,000 billion VND in 2021, an increase of more than twice compared to 2020. The Company aims to reach 10,000 billion VND in revenue in 2022 on the occasion of 20th anniversary.