On August 18, 2022, Century Land Joint Stock Company (Cen Land, HSX: CRE) held the 2022 Strategy Summit. This important event conveys the message of "realizing your dreams" along with new corporate orientations.
At the Summit, Cen Land chairman Nguyen Trung Vu re-emphasised the business philosophy: "Pursuing good values, Cen Land not only enriches itself but also employees, shareholders and the whole society. Cen Group always accompanies developers, sales agencies, and connected agencies. The Group maintains the right business orientation, and complies with the law to help solve the problems of the market.” Cen Group is proud to support customers, partners, investors, and more in realizing their dreams.
Technology is the key to creating a breakthrough and difference for real estate firms in the Industry 4.0. With a pioneering enterprise like Cen Land, the development and investment of technology products are always focused.
To overcome the existing challenges in the market, Cen Land has set out sustainable development strategies, developed an abundant source of goods, powerful sales forces, a strong financial capacity and necessary contingency plans.
According to Cen Land's financial statements for the second quarter of 2022, 6 months' consolidated net revenue reached VND2,566 billion, 6 months' consolidated pre-tax profit was VND288 billion, a slight decrease of 8.5% over the same period and completed 32% of the whole year 2022 plan.
By the end of June, Cen Land's total assets reached VND7,036.8 billion, up 12 per cent in comparison with the beginning of the year and there was still VND1,263 billion undistributed profit after tax.
In 2022, Cen Land targets net revenue from sales and service provision of VND 8,500 billion, up 51.9% compared to 2021. Profit before tax is over VND 900 billion, up 57.4% over 2021.
Since early 2022, Cen Land has been preparing for the supply of real estate products, especially in the context of limited supply in the market. According to Cen Land, real estate is considered as a safe investment channel with the potential to increase profits. Real estate products that meet the needs of the market are always sought by buyers.
In the recent years, Cen Land has continuously offered for sale new products. Cen Land has just approved the investment in Thanh Lam - Dai Thinh 2 new urban area project in Thanh Lam and Dai Thinh communes, Me Linh district, Hanoi. Total estimated investment value is VND760 billion for 95 terraced houses and villas. In Hoang Mai district, Cen Land is exclusively distributing shophouses in Louis City Hoang Mai urban area.
In the apartment segment, Cen Land is selling apartments in Khai Son City, Park View City, Vinhomes Smart City, Vinhomes Ocean Park, Vinhomes Grand Park and more than 70 other projects. In addition, the company becomes the strategic sales agency of Novaland's projects such as Aqua City, Novaworld Phan Thiet, Novaworld Ho Tram, among others.
Cen Land strongly invested and expanded cooperation on September 6, 2022. Cen Land shook hands with Thang Long Real Group to become a strategic partner to deploy FIATO Premier project.
Cen Land established many subsidiaries and connected agencies to expand the market in potential areas and built the image of Cen Land nationwide.
These companies are an integral part of Cen Group ecosystem. A series of local joint stock companies have made impressive contributions in recent years.
On September 8, 2022, Cen Binh Duong Joint Stock Company was established to sell C-Holdings products and potential projects in the locality.
In order to break through in the coming time, Cen Land is in the process of raising capital. According to the plan, Cen Land will issue more than 262 million shares, including 60.5 million bonus shares at the rate of 30% and 201.6 million shares to be offered to existing shareholders at the ratio of 1:1 priced at VND 10,000/share.
After the issuance is completed, Cen Land's charter capital will increase from VND 2,016 billion to more than VND 4,637 billion.
In order to ensure the interests of shareholders, Cen Land has approved the adjustment of the time of transfer of the right to buy, the time of registration for subscription and payment in the public offering. The time to transfer the right to buy shares is from August 24 to September 29. Time to register and pay is from August 24 to October 4.
On September 26, CRE shares are traded at VND14,900/share. Market capitalization is VND6,955.18 billion.