Startup ecosystem

"Cen Land makes most investment decisions in 2020. Investment is up to many trillion to welcome breakthrough opportunities in the next two-three years". Cen Land vice chairman Pham Thanh Hung shared in a conversation with VnExpress.

Hung shared that Cen Land has experienced economic crisis at least twice. These crises have helped businesses develop more sustainably.

In 2020, the world and Vietnam have been going through a very difficult period due to the COVID-19 pandemic. The economy depends significantly on the global trade chain, while businesses are unable to withstand this "storm".

Cen Land has experienced economic crisis at least twice. These crises have helped businesses develop more sustainably, shared Hung.

Talking about the difficulties in 2020, Hung compared with F1 race drivers. Opportunities are not for everyone, and a few take advantage of that opportunity. "The impact and experience will make the firms more resilient." he said.

The COVID-19 pandemic is considered as the biggest challenges and difficulties for many years, but creates opportunities for businesses. It is important to seize the opportunity, aware of the consumer trends, and then have the prompt strategies.

Hailing the fresh investment wave of FDI into Vietnam, Cen Land quickly deploys industrial and logistics real estate with Cen Zone and Cen Cuckoo. Cen Zone is the industrial real estate agency for about 300 industrial parks while Cen Cuckoo specializes in the first large-scale serviced apartment model in Vietnam.

Recently, Cen Land announced acquisition of Cen Homes, the owner of the leading proptech platform in Vietnam - Cenhomes.vn to invest in digital transformation and perfect Cen Land's real estate ecosystem. Cen Land expands its housing app to secondary market and short and long term rental with Cen Housing and Cen Stay.

Previously, Cen Land invested 1 million dollars in Revex platform. Revex will be the intermediary platform connecting real estate developers and investors. The target customers are those who can invest with from one million dong. Investors can contribute capital to invest together, depending on their financial capacity.

Elite sales forces

One of Cen Land's successes is building elite sales forces. Brokerage is always the core value of Cen Land. Therefore, developing strong sales forces is a vital task.

The core sales forces of Cen Land are two strategic armies namely Cen STDA and Cen CHS with more than 3,000 sales consultants.

While the market was quiet and many real estate agencies closed, Cen Land spread the desire to win the pandemic. Cen Land realtors are professionally trained, skilled and ethical. They bring benefits to customers and commit to sustainable, long-term values.

In addition to two main sales forces, Cen Land has more than 700 connected agencies and over 15,000 authorized agents.

Every year, Cen Land sales forces connect tens of thousands of real estate products from project developers to home buyers. In 2020, this company has successfully wrapped up 8,416 transactions, equivalent to real estate value of VND32,303 billion.

According to Cen Land (HSX: CRE), in 2020 the company has successfully wrapped up 8,416 transactions, equivalent to real estate value of VND32,303 billion.

A strong transformation of Cen Land in 2020 is to upgrade transaction offices to joint stock companies in provinces and cities such as Cen Quang Ninh, Cen Vinh Phuc, Cen Hung Yen, Cen Hai Phong, just to name a few. Cen Land continued to launch Cen Ho Chi Minh City branch to expand its southern market and Cen Housing to the secondary market.

Recently, Cen Land was honored to be Best Real Estate Agency in Vietnam in 2020 by Vietnam Real Estate Online Magazine.

The post-COVID-19 pandemic is the golden time for Cen Land to grasp the trends and needs of consumers as well as create differentiated values.